{"id":9437,"date":"2019-12-13T15:57:45","date_gmt":"2019-12-13T15:57:45","guid":{"rendered":"https:\/\/reallyview.com\/?p=9437"},"modified":"2019-12-16T00:56:04","modified_gmt":"2019-12-16T00:56:04","slug":"twissic","status":"publish","type":"post","link":"https:\/\/reallyview.com\/it\/case-studies\/twissic\/","title":{"rendered":"Twissic: feedback pipeline as marketing and product strategy"},"content":{"rendered":"

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Twissic uses feedback for new marketing and product<\/h1>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>
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Reward Program<\/strong><\/p>\n

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Questions & Answers<\/strong><\/p>\n

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Advocacy<\/strong><\/p>\n

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User Generated Content<\/strong><\/p>\n

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Product lines<\/strong><\/p>\n

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+300%<\/strong><\/p>\n

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Instagram UGC Content<\/strong><\/p>\n

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+546%<\/strong><\/p>\n

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INDUSTRY\u2028<\/span><\/p>\n

Accessories, Fashion, Watches<\/p>\n

PLATFORM<\/span><\/p>\n

Shopify, Indiegogo and Kickstarter<\/p>\n

CHALLENGE\u2028<\/span><\/p>\n

Setting up post-purchase pipeline to upsell customers with add-ons, scale customer base with advocacy marketing and remarket to referral visits.<\/p>\n

SOLUTION\u2028<\/span><\/p>\n

Offer warranty program as reward in return for customer feedback on extended value proposition and user advocacy through UGC<\/p>\n

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Sales may be a destination for your sales pipeline. But in this highly competitive market, it is just the beginning. The beginning for the next order if your brand decide to win customers’ hearts.<\/p>\n

Reallyview Reward Program is implemented by Twissic\u00a0to collect feedback and user generated content, UGC. A warranty program is offered to customers through QR code\u00a0for surveying upselling ideas. Customers happy with their experience were encouraged to share experience on Instagram.<\/p>\n

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\"We need a way to know what to sell next and capture new customers virally after our Kickstarter and Indiegogo success.\"<\/div>\n<\/div>\n\n
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Michelle<\/div>
Co-founder<\/div>\n<\/div>\n
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Background: Kickstarter funded London Watch Brand<\/b><\/p>\n

Twissic is a London based premium watch company launched through Kickstarter in 2018. They are a team of experienced artisans in accessories and fashion putting together decades of experience in the industry. The Twissic brand makes best quality watches accessible through a Direct to Consumer, DTC, business model.<\/p>\n

That’s is why they have pin pointed their marketing focus on social and viral marketing which has scored them success in their crowdfunding campaigns.<\/p>\n

In the post Kickstarter world, Twissic keeps looking for ways to extend their success using the same success factor on alternative platforms. Reallyview provides them with the technical possibility to build a scalable advocacy and feedback pipeline for their operations.<\/p>\n

The Results: Identified new market and increased UGC on Instagram<\/b><\/p>\n