Product lines

+300%

Instagram UGC Content

+546%

INDUSTRY


Accessories, Fashion, Watches

PLATFORM

Shopify, Indiegogo and Kickstarter

CHALLENGE


Setting up post-purchase pipeline to upsell customers with add-ons, scale customer base with advocacy marketing and remarket to referral visits.

SOLUTION


Offer warranty program as reward in return for customer feedback on extended value proposition and user advocacy through UGC

Sales may be a destination for your sales pipeline. But in this highly competitive market, it is just the beginning. The beginning for the next order if your brand decide to win customers’ hearts.

Reallyview Reward Program is implemented by Twissic to collect feedback and user generated content, UGC. A warranty program is offered to customers through QR code for surveying upselling ideas. Customers happy with their experience were encouraged to share experience on Instagram.

Background: Kickstarter funded London Watch Brand

Twissic is a London based premium watch company launched through Kickstarter in 2018. They are a team of experienced artisans in accessories and fashion putting together decades of experience in the industry. The Twissic brand makes best quality watches accessible through a Direct to Consumer, DTC, business model.

That’s is why they have pin pointed their marketing focus on social and viral marketing which has scored them success in their crowdfunding campaigns.

In the post Kickstarter world, Twissic keeps looking for ways to extend their success using the same success factor on alternative platforms. Reallyview provides them with the technical possibility to build a scalable advocacy and feedback pipeline for their operations.

The Results: Identified new market and increased UGC on Instagram

• 300% increase in product lines: The number of products quadrupled through better value proposition understanding. Data collected from a rewarded feedback pipeline is invaluable.
• 546% improvement in number of user generated posts: Twissic has received more than 6 times the original volume of user generated Instagram posts. Through successful triaging customers, the platform improves customer satisfaction and lead to improved voice of customer in social.

Why such a big change? We find 68% of consumers will leave a review if asked. Sometimes all it takes is to take your step.

Check out other case studies for more successful stories here.